B.Com – Digital Marketing & Data Mining

The BCom in Digital Marketing and Data Mining program at Dr. SNS Rajalakshmi College of Arts and Science equips students with comprehensive knowledge and practical skills in digital marketing and data mining. Discover how this program prepares future professionals for the dynamic business world.

• Training in data analytics and market research techniques
• Practical experience with SEO, SEM, social media marketing, and content strategy
• Emphasis on AI-driven marketing automation and predictive analytics
• Internship opportunities in top marketing agencies and tech firms

COURSE OVERVIEW 

The B.Com in Digital Marketing and Data Mining equips students with the expertise to leverage data-driven marketing strategies. This program blends marketing fundamentals with advanced data mining techniques, empowering students to extract valuable insights, optimize digital campaigns, and drive business growth. Students will gain hands-on experience in SEO, social media marketing, search engine marketing, email marketing, affiliate marketing, and Google Analytics. The curriculum covers key areas such as data pre-processing, visualization, segmentation, predictive modeling, web data extraction, and text mining, ensuring a well-rounded understanding of marketing analytics.

SKILLS COVERED

• Harnessing AI and data analytics for marketing strategies.
• Driving customer engagement through predictive insights.
• Designing innovative digital marketing solutions.
• Conducting advanced research in consumer behavior and market trends.
• Tackling challenges in data-driven decision-making and business growth.

KEY FEATURES 

Course Facilitator Concept
Expert faculty and industry leaders guide students in mastering digital marketing and data-driven decision-making.

Integration of Smart and Data-Driven Strategies
The program focuses on AI, automation, and analytics to enhance digital marketing effectiveness.

Design Thinking Integration
A creative problem-solving approach equips students to develop user-centric marketing solutions.

Master and Dive into Real-World Projects

Hands-on projects, internships, and industry collaborations provide practical experience in digital marketing and data mining.

Level Up with Industry Connections and Infinite Opportunities
Graduates can pursue careers in digital marketing agencies, e-commerce companies, multinational corporations, and data-driven organizations worldwide.

Short one line HIGHLIGHTS can be given on: (pick the best few and display it with a doodle art)

1. Innovation Hub (iHUB): Empowering IT Creativity to Develop Modern Products and Services
2. Scholarship: SNS COVID’19 Welfare scheme and SNS Founder Scholarship – Supporting Students to Achieve Their Dreams 
3. Industry associated Labs: Where Education Meets Real-world Learning
4. Ranking: Dr. SNS Rajalakshmi College of Arts and Science Ranked 7th in the State for Science.
5. Guinness world record: 10 students Officially attempted to Set Guinness World Record.
6. India Book of Records: 15 Students have Set India Book of Records
7. Track: 4 Career Tracks Available to Help Students Choose the Right Path Forward.
8. Global Design Thinking Alliance (GDTA): The First Indian Educational Institute to Become a Member of GDTA 
9. SPINE: The SNS Student Talent and Activity Center Fosters Strong Business Connections Between Industries and Students
10. Educational Collaboration: 31 Foreign University Tie-Ups Expanding Horizons for Students
11. Patents: Over 50 Patents Granted, Paving the Way for Breakthrough Ideas